Bio
I'm passionate about the creative process and love clever design that raises a smile. My work is contemporary, engaging and professional. I also like to incorporate my illustration and product design skills into my projects.
Moving forward, I’m looking for exciting job opportunities within a design agency. Lets talk! Drop me an email or catch me over on instagram using the links above…
Top Trumps – 'Passion on Display'
Redesign and new strategy to make owning Top Trumps the ultimate status symbol for 18-25 year olds as part of the New Blood Awards 2022. Cards are given a contemporary and consistent redesign to optimise them for group display as entire sets or to allow for mix and matching of sets to express personal interests. Introduction of new more relatable topics and a more limited and hype-building release structure to make the collecting process more engaging and exciting.
Lea & Perrins Worcestershire Sauce
An icon redesigned for a newer generation. Contemporary re-styling includes a wider more ergonomic bottle and die cut label, whilst retaining and emphasising heritage brand identity assets.
Community Pallet
Design of a system to prevent the wastage of surplus shipping pallets that remain with the end-consumer rather than being recaptured into the shipping cycle. Universally understandable graphic based instructions are burnt into the pallet wood by manufacturers and encourage the transformation into a community board using existing material dimensions only. The concept repurposes a symbol of globalisation (and all its environmental negatives) on a local scale to benefit and enrich the community and environment rather than littering it.
psst! – there's more to see over at www.simmo.design
ⓒ Lucy Simmons 2022 | @simmo.design | hello@simmo.design | www.simmo.design
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