Will Jack’s work engages with figurative art, playfully combining motifs from its development throughout art history with the absurdities of contemporary culture.
Through the media of sculpture, painting and drawing he takes as his starting point the phenomenon of pareidolia: the human tendency to perceive images in random visual patterns, arising out of our innate fight or flight response. Pareidolia is thought to have been a catalyst for the development of folkloric tales – and even religion itself – engendering a sense of animism within the world around us. In contemporary culture, however, pareidolia manifests in different ways, often with a slapstick humour. Jack harnesses and reimagines these contemporary manifestations of pareidolia in both the images and objects he creates, as well as his methods of construction.